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Friday, November 02, 2007

Surya Food files IPO papers with Sebi

Surya Food and Agro, the makers of “Priya Gold” brand biscuits have filed their draft red herring prospectus with SEBI to raise Rs 13590.75 lakh by way of an initial public offer (IPO) with book building process to finance their expansion plans.

It is one of the leading manufacturers of Biscuits in India for the past 15 years. During the period, Surya Food & Agro has established strong manufacturing capabilities and has invested substantially in developing consumer preference for its products. Its Biscuits are sold under a well-known brand name “Priyagold”. Its Trademarks/ brands “Hak Se Maango” & “Priyagold” have emerged as some of the most powerful brands in FMCG sector. The Company has continued to invest in the front end on Brands, its manufacturing capabilities, deliverables and distribution strength.

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